To keep track of the source of candidates during and after the recruitment process, you can utilize your ATS (Applicant Tracking System) effectively.
Source Codes: Within your ATS, use source codes or tags to identify the specific channels or platforms from which candidates apply. For example, you can assign unique codes for different job boards, your company website, social media, referrals, and other sourcing channels.
Application Forms: If you have an online application form or career portal, include a drop-down menu or checkbox where candidates can select or specify the source through which they discovered the job opening.
URL Tracking: For online job postings or campaigns, use unique URLs that redirect to your application page. These URLs can contain source identifiers, allowing your ATS to track the origin of the application.
UTM Parameters: For digital marketing efforts, use UTM parameters in the URLs shared on various platforms. UTM parameters provide detailed tracking data and can be used to identify the source of candidate traffic.
ATS Data: Your ATS should automatically capture and store the source information for each candidate during the recruitment process. This data will be available for your reference even after the process is completed.
Reporting and Analytics: Use the reporting and analytics features of your ATS to generate source-related data. ATS platforms offer built-in reports that show the number of candidates and hires from each sourcing channel.
Candidate Feedback: Consider including a question in your post-hire surveys that asks new employees how they learned about the job opportunity. This feedback can provide valuable insights into the effectiveness of different sourcing channels.
By consistently tracking the source of candidates throughout the recruitment process and leveraging the data provided by your ATS, you can gain valuable insights into the effectiveness of various sourcing strategies. This data-driven approach enables you to optimize your recruitment efforts, focus on the most successful channels, and make informed decisions to attract top talent.